London Lifestyle Lounge is an East End boutique run by popular East London face Jarelle Francis, which specializes in selling
classic streetwear. His careful selection of clothing includes items and brands strongly associated with musical subculture
of the 90's, especially rave and UK Garage, (ie signature overprint Moschino and Versace).
classic streetwear. His careful selection of clothing includes items and brands strongly associated with musical subculture
of the 90's, especially rave and UK Garage, (ie signature overprint Moschino and Versace).
The store is very much a reflection of the owner's signature style; in fact many of the items on rails are from Jarelle's very
own wardrobe. They can be identified by the personalized labels hidden inside which share a knowing quip or words of
inspiration. The store also has a lounge and drinks fridge at the back so customers are invited to sit back, relax and ask for
advise before purchasing items. Or talk football. During the FIFA World Cup especially there were a multitude of visitors
who came in to watch some of the midday games. Neat little touches like this is something I really enjoy about this place
and what makes it stand out from becoming another 'generic vintage clothing shop on Brick Lane'. Here, I feel a genuine
sense of welcome and community atmosphere.
Alongside the classic fashions, London Lifestyle Lounge aims to showcase the work of new up and coming designers.
Surf inspired Hot Thunder was the first of these brands launched back in March, followed by 4 new brands being
showcased for the festival season. Amongst those brands was accessories designer Tallulah Minxy who Nino Paulito
recently collaborated with for a look book feature, (more news on that later). Nino was also invited to submit a series
of images to compliment the items on show and my reworked version of my Lucha Libre portraits can currently be viewed
inside the store.
London Lifestyle Lounge's mid season sale starts today and they are kicking it of with midsummer launch party.
All are welcome so get yourself down to 54 Hanbury Street, E1 5JL tonight from 6pm for some free drinks, tunes
and bargain wicked man garms.
Nino Paulito
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